Who are the people you are trying to attract to your business, service, or product? Who is your dream client? 

 If you have not yet sat down and worked this out you could be missing out on growing your company or making the shift to sell more products.

 

The Wrong Client Experience

From my 20+ years as an engineer, I have come across many that I would describe as the wrong client. Through these years I have had the privilege of training young upcoming engineers, some of who I would describe as my dream client and some the wrong client.  

The dream client is eager, craves information and is a joy to work with. They feed off your knowledge. You will find you give them 110% as training the dream client is very rewarding.

The wrong client, the trainee who is not really interested and is here solely for “a job,” is a different story. Training someone who has no spark for the role they are performing, no plan to get ahead can make you feel frustrated and empty inside.

The same is true for your online business. Market for your dream client and your sales will increase, market for the wrong client and you will become frustrated and tired.

 

 

Identify Your Dream Client 

To identify your dream client, you need to delve deep.

-who your ideal customer is

-what are their likes and dislikes

-where are they congregating online

-what is their problem and pain points

Knowing as much as you can about your dream client will allow your promotion content to be much more effective, no matter what platform you use. 

 

Knowing Your Dream Client 

With any marketing promotion, you must remember that people buy through emotion. The product they buy serves to solve a solution to a problem they are having. 

Understanding your dream client’s problems and their pain points allows you to market them a solution.

 

Questions You Should Answer

Creating your dream customer profile should include the list below. Once created, it will allow you to make the right content and provide those irresistible offers.

 

Q1/ What interests and hobbies do they have?

What do they enjoy? Know the sports do they play? What TV show/movie genres ( sci-fi, comedy, etc).

If your dream client follows sports, they will likely watch highlights on YouTube and video platforms. With this knowledge, you can create content for these platforms.

 

Q2/ Where do they congregate online. What forums, groups, social media etc.

Learning your dream client’s hangouts allows you to go deep into the pain points. Most groups and forums have users that are searching for help or information. Learn these pain points then you can provide the answer.

 

Q3/ What age group are you targeting.

Be specific about your age group. If you are targeting 25 to 60 years old, this may be too broad an age range. A 30-year-old is probably not going to have the same problems as a 55-year-old. Be specific, target 25 to 35, then create another dream client profile for the 35 to 60 age range.

 

Q4/ Relationship – do you want to target single or married males or females?  

What appeals to women will not necessarily appeal to men, so again, be specific.

 

Q5/ Background

What job do they have, what is their annual income? Are they employed or self-employed?

 

Q6/ Demographic

Do they rent or have a mortgage? Do they live in an apartment or a house?

 

Q7/ Goals

What do they want to achieve, financially, professionally and personally?

 

Q8/ Challenges

What challenges do they face at work and personal?

Are they feed up with commuting, feed up working for someone else. Tired of being told what to do. Are they tired of not being listened to? Would they like to move to a bigger home, wish for a better car?

 

Q9/ Common Objections

What is holding them back? What is a common fear?

Work issues – do they wish to branch out alone but do not have the confidence or feel they have the experience. Do they have a product in mind they want to create but have no idea how to market? 

Do they have a skill that they would like to utilise but have no idea where to start?

 

Collate Your Information 

With all this information inputted, you can now see a clear outline of your dream client. This exercise will allow you to learn about their motivations, desires and fears. Allowing you to produce the perfect content for your dream customer.  

 

Conclusion 

Your dream client profile could be one of the most critical steps you take and is one 90% of marketers do not perform. 

With this information to hand, you will know that the content you create will serve the audience you are trying to help. 

 If you have different dream customers, create multiple customer profiles.

Ultimately the information you provide is the key to traffic and sales. If you don’t know your dream customer your content does not always translate well to the user. Discovering your dream client’s profile will remove the guesswork. 

 

Discovering your dream client is one of many resources you require to a  be successful marketer. To discover more check out the

new Free Underground Traffic Secrets playbook. 

 

Disclaimer: There are affiliate links in this post, meaning, at no additional cost to you, I will be compensated if you click through and take action.

 

Coming up with quality content ideas can be painstaking at the times. Writing the wrong content is time-consuming and serves no purpose. Sometimes you just need some assistance. Read below on how to get free content ideas. 

 

Content Ideas 

I have recently stumbled across the content idea site Snazzy.ai. With its simple format and site structure finding content ideas for your blogs or social media posts has never been easier. 

The system uses intelligent AI to create content ideas based on the keywords you submit. Having tried this myself, the results have been impressive : 

 

BLOG Content Results 

For Example : 

Keyword: Affiliate Marketing 

Audience: Affiliate Marketers 

Results : 

• How to Write a Blog Post that Converts
• Affiliate Marketing: What Is Affiliate Marketing?
• Top Marketing Platforms For Affiliate Marketers
• How to Start a Blog in Less Than 3 Hours—A Detailed Step-By-Step Guide
• Affiliate Marketing: How to Build a Successful Affiliate Site
• The Ultimate Guide to Affiliate Marketing

Turn these titles into valuable content filled article with the correct keywords and your ranking increase. 

 

Snazzy.ai Screenshot 

 

 

MORE THAN JUST BLOG IDEAS 

This isnt just a one trick pony site, the site allows content creation for so much more 

• Email Subject Lines
• Viral Growth Ideas
• Facebook Headlines
• Facebook Primary Text
• Tik Tok Video Ideas
• Google Add Templates
• Facebook Add Templates
• Remix an article – spin a article 
• and more………..

 

Demonstration 

Having a bit of fun, I have created this simple whiteboard video presentation to demonstrate how easy it is to use Snazzy

Give Sanzzy.ai a try, I hope it helps with your creative process

 

If you want to know how i created the video above, check out the video below : 

 

 

 

Disclaimer: There are affiliate links in this post, meaning, at no additional cost to you, I will be compensated if you click through and take action.

 

It doesn’t matter what kind of business, brand, or website you have, if you don’t know how to get traffic on your website then your content will not be seen.

The good news is that internet traffic is everywhere; all you have to do is concentrate on the right tactics and ensure that you are always adding value to your audience and giving them a reason to return for more.

 

Five Ways To Generate Traffic To Your Website

 

Spin Your Article Into A White Board Demonstration

If you already have a website or blog, you’re probably aware of the value of written content in terms of search engine rankings and the creation of backlinks to your site. But it is not just written content that can play part in this path. 

One great way of creating content is turning your already published article into a simple whiteboard presentation. You can make a small 30 second to 5 minutes video of which you can place on Youtube or Social Media. 

For social media, you can make the whiteboard video a hook, provide a portion of your article in the video, with a call to action at the end for the viewer to visit your site to read the remaining article.

Luckily with a free website like   www.renderforest.com, creating whiteboard videos is extremely simple. Utilising the already built templates, you just need to input the text.

Whiteboard animations can be eye-catching and provide a great lead for the visitor to click and visit your site. 

BONUS:  Being great on camera is not for everybody. Whiteboard videos allow you to promote in a catchy manner without the need to show your face.  

Video content provides great engagement of which can help with SEO rankings.

 

Tik Tok

With smartphone cameras now of very high quality, producing quality video is easy.

Tik Tok allows only 15 – 60 seconds per video, creativity is the game. Provide a video with a great hook that will make users want to stop as they scroll.

Hook: “How to get traffic on your website – 5 Easy Steps”

Story – Demonstrate the best traffic source

Call to Action “ Head to my website in my bio for the other 4 steps “

 

Create a Page on Facebook

The secret to driving traffic to your website or content is an audience. Your page is your stage!

If you already have a Facebook account,  set up a Page that relates to your site, business, or product. Your Facebook page is unique and separate from your personal page.  Place daily posts on your page relating to your website, engage the audience.  

Create posts that :

• Make them look good
• Help them feel good
• Make their lives good
• Add a call to action for each post

As above, your whiteboard animation can create education and intrigue to make them want to visit your site.

To get eyes to your new page,  in the beginning, only connect with friends that you feel would be your target audience. If you just link to all your friends and friends of friends,  many just see these posts as spam interactions, something you do not want. 

https://www.facebook.com/GJHMarketing

 

Other Social Media Outlets

Twitter is ideal for blog postings and content sharing. Instagram or Pinterest is probably best for you if you want to focus on visuals. If you focus on high-end business and technology deals Linkedin may be the better choice.

In each case, make sure you take time to understand your brand’s social platform. You do not want to create content for social media marketing just to learn your ideal audience is on another platform, do your research. 

 

Find a Problem Your Audience Has and Solve It for Them

Always provide value and research what your target audience is looking for. In many cases, you are your perfect audience.

Think back 2-3 years ago, what answers were you searching for back then?

What problems did I need to resolve to get me on my path I am now? 

How did you find the answers? 

Put last together of these items then create content for this. 

Head over to forums that are connected to your niche and search for questions that people are asking.  Provide your knowledge, show them you are an authority in the niche. Continue on this path, keep giving valuable information, keep helping others.  Once you are established users will see you are not there solely to spam your content. You will build trust and you can slowly begin to introduce users to your website or business. As you have provided value, they will be happy to visit.

 

Summary

Without traffic, a website is just a pretty page. With the wrong traffic, it has no value. 

Quality targeted traffic is what is required.  To enable this,  the more niche-specific content you can create and solve problems, the better.

Follow the steps above and bring that targeted audience to you.  Gaining traffic can be a long process,  stick with it and the rewards will follow.  

 

THE NEXT STEPS 

Want to learn 20+ Virtually UNKNOWN  Traffic Secrets?

There is a book called “Traffic Secrets” of which is a  New York Times Best Selling book.

The tactics in this book were implemented by the author and allowed him to set up his business, of which he now gets on average of 1.79 Million Visitors to his main website per month! 

You may be thinking, “I only have a small site promoting a few products, I don’t need this”. But just think, even if you implemented only a portion of these tactics if you could have 1000, no, let’s say 10,000 extra visitors a month,  what would that do for your income? 

When implemented correctly you could reach levels you never thought possible. 

If you’re thinking, I bet it all revolves around paid ads. Don’t worry, it details dozens of ways that you can get FREE traffic to your websites as well, so even if you have a very small (or no advertising budget) – These traffic secrets will still work for you!     

 

TRUTH TIME

I personally have this on Audio Book  (yes, that’s me below) and to be honest some of the methods that are suggested I’m not afraid to say I have shied away. Being a little introverted, some of the steps seem a little too brave for me.  But the teaching in this book is first class and the more confidence I gain in the internet business world, the more some of the scary methods become achievable to implement.  

 

Now for the best part, this book is only $9.95 ( that’s 2x takeaway coffee’s) plus the extras you get are just crazy. 

All For $9.95 ………..

• Hardback Copy Of Traffic Secrets
• The Traffic Secrets Foundation
• The Ultimate Unfair Advantage
• How To Make A Video Go Viral
• The Ultimate Traffic Hack
• 30 Day Traffic Secrets Challenge

For the price and the information that is provided I would recommend it highly, take a leap, I don’t think you will regret it. 

So Click Here and  head over to Traffic Secrets

 

 

Disclaimer: There are affiliate links in this post, meaning, at no additional cost to you, I will be compensated if you click through and take action.

What Is It?

One Funnel Away Challenge is a 30-day training course that provides extremely high-value content that can boost your product or business profits if implemented correctly.

The course teaches you the entire process from finding your dream customer to providing the ultimate sales package that will fulfil your customer’s needs and increase income with every transaction.  

 

One Funnel Away Challenge – Who Should Take Part

• If you want to expand your business online but don’t know where to begin?
• You have built a good business but are feeling stuck for some reason?
• If you would like direct live access to experts who can assist you with your funnels, marketing, sales, and any other query you may have?
• You need a funnel but don’t know how to start? 
• If you’re going to start your next funnel and would like it to be a big success?
• You only have an idea for a product or business, but don’t know how to start. 
• If you want the push to get that thought created and into a tangible item that enables you to start your sales process.

 

what is the challenge?

Over 30 days, One Funnel Away Challenge will provide high content training from one of the best in the business, ClickFunnels owner Russell Brunson.

Training is also provided by Jim Edwards on copywriting and Rachel Miller on bringing traffic to your product via organic and paid social media (these are the training experts at the time of my course). 

 

Each lesson will break down a specific area, such as ….

• Dream Customer
• Value Ladder
• Lead Magnet
• Copywriting
• Sales Page
• Upsells
• Traffic
• Creating Your Funnel

And much much more…………

Homework

Each day you are given homework to complete in order to move on to the next day.  Worksheet “Onepagers” are provided which break the lesson into easy-to-digest pieces that allow you to fully implement the days training.

The Onepagers also include various high-quality additional teaching videos and access to software to assist you throughout the course. 

The lesson and after training are streamed live and are also made available for you to watch at your leisure. This allows you to go back and review or watch at another time. 

Training takes place Monday to Friday, with catch up sessions at the weekend. If like me, you work a day job, the weekend break allows for you to catch up on your assignments if you fall behind. I won’t lie, the assignments can be a little tough. I took full advantage of the weekends to implement my work. But the course is that good you want to remain on schedule, so it pushes you. Something I found very beneficial. 

 

Support

After each day you have live access to the implantation coaches. They provide live interaction via Zoom to discuss the class topics and any additional assistance you may require. Having participated in the One Funnel Away course myself, these are extremely valuable and helpful.

 

 

Facebook Group

This group provides comradery and help in many areas.  If you are stuck on ideas, there is a good chance you have another member with who you can brainstorm. 

 

So What Does It Costs?

The entire 30-day course, including the content and training from some of the best in the business, just $100.

At  $100 for 30 Days of Training. That’s $3.33 per session. It’s crazy and worth every penny.

 

SO WHAT’S THE CATCH? 

So like me before I signed up, you are probably thinking “oh yeah sure if it’s so great and why just  $100? 

The honest truth is that they over-deliver with this great training at this low price as they hope that after the course is completed you will want to signup for the Clickfunnels software (there is no cheesy selling).  Within the training, they provide a high conversion funnel template for you to use that is used within Clickfunnel software. If you are not a subscriber to this software they allow a free trial that lasts the duration (second half of the training)  so you can work along with the course training.  

The goal for them is once you begin to use the software,  you see the power and potential it provides, along with the ease of use 

From my experience with the course, I genuinely believe they want you to succeed, they want to help you achieve your goals. 

Side Note:  if you are already a subscriber to another funnel company, the training can still be utilised but will involve a little more work with the funnel creation. You could also incorporate funnel creation with a WordPress site. 

 

Is it worth it?

For $100, yes it is absolutely worth it. If you are only to go away having consumed one-third of the information provided, you will have got your money worth and then some.  

 

The critical part I found was that the course makes you want to take action. It made me see I can do this and stopped me from procrastinating.

 

EXTRAS

Along with the implantation coaches, Facebook group, Onepager homework sheets, software and additional teaching videos and material, they also provide access to the  “30 Days” Ebook and Videos. 

“30 Days”  has 30 of Clickfunnels Two Comma Club winners ( meaning they have made over $1 Million in sales through ClickFunnels) share how if they lost everything, and had to start from zero what would they do over a 30 days period. No contacts, no money, no website, nothing but access to Clickfunnels.  With 30 detailed businesses, you can take this knowledge to start, rebuild, or launch your very own million-dollar funnel and business.

The Bonus Material is worth the $100 alone. 

One Funnel Away Challenge – Click here to sign me up NOW!

Day 26 and going strong – 🙂 

 

 

Disclaimer: There are affiliate links in this post, meaning, at no additional cost to you, I will be compensated if you click through and take action.