This is a question that I see regularly, is traffic from social media valuable or not? 

 The short answer is yes, but only if you acquire the right targeted traffic. If not, social media can provide some of the lowest converting, lowest quality traffic online. 

Ranking Traffic Methods – How Valuable Is That Traffic 

 Social media can provide an abundance of sales if done correctly and through the correct procedure. But if you are aiming for organic traffic, you have to play the long game (it can take time and effort). 

Image by Wolfgang Eckert from Pixabay

Social Media Users  

What you have to remember is social media is used by people trying to escape their day. They want to watch funny videos of cats and snoop on their friends and family. 

 Social media is used to kill time by many. It’s like watching the TV and just losing yourself for a brief five to ten minutes. 

 So this means that the majority of social media traffic is not people actively looking to buy products. 

Photo by Kojo Kwarteng on Unsplash

So How Do You Get Traffic? 

The easiest way to get traffic is to make conversation. 

Conversation equals sales. 

The Set-Up for Organic Traffic  

Your Facebook Profile 

Your profile is your shop front. For people to come into your shop, you want to be welcoming and inviting. 

Have a photo of your team or your own photo for your profile. You want people to have a connection, see that you are real. 

Your personal Facebook profile is not just your profile. It is a landing page for your traffic. 

Within your profile, include a hook, which will make the visitor want to click on. When they click, have a description and a call to action. 

Abstract vector created by freepik – www.freepik.com

Find Your Audience 

With your niche, search Facebook and find 8-10 (more if possible) groups where your ideal customer will be. 

Once you have joined these Groups, start engaging and interacting. You are not here to sell. You are here to help and provide value to the group. 

Join in on the conversations and provide valuable content. 

Again, you are not here to sell, so do not pitch to the group. 

Your goal is to be value-based! 

Content 

Provide posts about your journey, what keeps you motivated and things you have learned along the way that will help them as well!

What If I Don’t Want My Friends To See My Posts? 

Facebook allows you to manage the people who see your posts. Simply place your friends and family into a category and remove them from your work-related posts.  

Building Trust and Relationships

Now you are in your niche groups and have been engaging and providing value; the group will become used to your participation. 

Many will want to delve a little deeper and begin looking at your profile ( the one you set up at the beginning). They will see your welcoming photo and your call to action. 

From here, they will provide organic traffic to your website, funnel or offer. 

Friend Requests 

You can start sending friend requests to these people to generate leads. 10-20 friend requests a day is good to go with, don’t overdo it or Facebook will block you! Also, take some time to go study their profile to get good leads.

Acceptance 

Once your friend request is accepted, send them a simple message, again, no selling, just a note to say hello. 

 ‘Hey (name), thanks for accepting my friend request its great to connect to you! Just saw you in the (your group’s name) group. I like connecting to like-minded people within the same niche. How are you doing?’

Remain Providing Value 

Now you have this interaction (friend request), continue to add value. If you suddenly just start to pitch, your exchange will be terminated very quickly. 

The more value you provide, the greater authority you become. People will come to you for advice; then you can pitch. The more value you give, the more money you make.

People Buy From People They Like or Trust

It’s that simple, “People buy from people they like or trust”. 

To succeed with Facebook’s organic traffic, you have to provide value and trust. If you pitch your product before being asked, the traffic will just cease. 

Conclusion 

The above is the process of warming up your audience; take them from the cold zone to the hot zone. 

Provide value, build trust and watch the magic happen. 

Get  the FREE underground playbook that will show you 20+ Virtually UNKNOWN secrets to get tons of Traffic to any website or funnel 

Learn the rules for creating effective copy and your audience will not be able to resist your offer. Using the correct words will have them reaching for their credit card faster than you can say  Copywriting – Seven Rules For Creating Effective Copy.

It’s the Words That Sell 

No matter how you promote your services, the words you deliver will determine if your audience clicks that call-to-action button. 

If you promote with video, it is the script that you deliver to the camera. If it is via a website, social media, or a sales page, it’s your text you put on the screen. The words you use sell the product. 

Stir Up The Emotion 

Emotions sell. Humans crave certainty. We will do anything to avoid pain and gain pleasure. Provide stories of your pain points to your reader. Allow them to associate with the struggle you have had. Agitate on the issue, make them want to remove the pain or discomfort they feel right now.

Pain-Associating Questions:

• What will this cost you?
• Remember what this has cost you in the past?
• How is this affecting the people you love?
• What is it stopping you from doing? 

Photo By Gino Crescoli

Provide The Pleasure 

With the pain now coursing through your reader’s veins, your audience will now seek to remove that pain. 

Explain your story, how your product has turned your pain into pleasure, how it has made your life easier or has broken down the barriers you have faced. 

Make the product seem irresistible. Without acting now, your pain will remain. Leverage the emotions they are feeling at that moment. 

 Change for people is not a matter of ability; it is a matter of motivation. Show them that your product can provide the pleasure and satisfaction they need and it can do it now!

Pleasure Associating Questions

• What will you gain?
• If you change this now, how will your life be?
• What will it mean for the people you love?
• What will it give you?

Photo By Gino Crescoli

The Hook – Catch the audience attention 

With a reported attention span of only eight seconds for the average online user, you need a catchy headline that will make the viewer want to stop and read your or watch your pitch. 

Create a strong headline that intrigues and catches the eye of the visitor, for example : 

“How Every Beginner Investor Can Find Great Stocks Consistently”

“How Any Beginner Investor Can Make Six Figures”

“Fast Ways To Find Great Stocks Consistently And Avoid Making High-risk Investments That Rarely Pay Off”

Use Scarcity 

Scarcity implies there is a shortage of the product, that there is limited time to get it. Take a coupon for example. All have expiry dates. This makes you have to go and use them now. 

Letting your potential customer know that this offer will expire in 2 days or that this price will increase very soon provides extra reason to buy the product or service now. 

Image by S K from Pixabay

Conclusion 

Creating effective copy with copywriting is an extensive process that can take years to master. However, if you can learn the basics, it can set you up to produce sales copy that your audience will relate to and will have them reaching for their credit card faster.

Want to easily produce stunning sales pages that stand out. No coding required. Simple drag and drop setup. Check out Clickfunnels 

Quickly Create Beautiful Sales Funnels  That Convert Your Visitors Into Leads And Then Customers…

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Disclaimer: There are affiliate links in this post, meaning, at no additional cost to you, I will be compensated if you click through and take action.

How do I market my product? That’s the big question for most. You can go online, read hundreds of web pages or you can follow a step-by-step blueprint that allows you to complete each step in real-time. Each lesson is streamed live and hosted by an experienced live coach with full live backup support. Let me introduce the One Funnel Away Challenge. 

Make Your Vision Available To The Public 

So you have created your product or service.

• You have put your time and your effort into the product. 
• You have tested it with your friends. They have responded well and given rave reviews. 
• You’re now ready to brave it and release your product to the public. 
• You have a product online already, but the sales are poor.

How do I market my product is something that can become overwhelming. With so many ways to promote your product, where do you start? 

Don’t why waste your time doing trial and error. Follow a proven framework that 1000’s of entrepreneurs have been taught and has enabled them to have success online. 

What Is The One Funnel Away Challenge 

This 30 days challenge is the beginning of your marketing success. With training provided by Russell Brunson, the marketing master and creator of numerous New Your Bestsellers and ClickFunnels, your training cannot be in better hands. 

The Training 

From the get-go, the training starts strong, with no faffing around. Russel will provide you with the framework that will allow you to create the ultimate sales blueprint in 30 days. 

If you follow the training provided and complete the set tasks to a high standard, you could see your first sale within 30 days! 

Go to my article  One Funnel Away Challenge – My Honest Review And Course Breakdown  for a full overview

Will This Help Launch My Product or Service? 

The simple answer is yes, but you need to put the work in to make it happen. It is not an easy course. You have 30 days to take your product or service and create your entire marketing campaign and source your targeted audience to promote too. 

How Do I Market My Product -One Funnel Away Challenge

Sound Like A lot? 

I want to get very honest here as I have personally taken part in this course. To complete this course alone in the 30 days is tough. Some of the tasks you may not have the skills to complete. 

Entrapenure Pitfalls 

Entrepreneurs are driven by momentum. We always want to move forward. We think we can do everything alone. 

This course has many tasks to complete to allow the marketing framework to succeed. With some of these tasks, you will find yourself asking, “how do I do that”. It is how you act on this question that will give you success on the course. 

Example 

Let us say you need a logo for your product. The frugal-minded entrepreneur will go online, research various videos, go to a free site such a Canva.com and try to make their own. Once created, you will look at the logo and be disappointed. 

Now step back and think, how long did that take? 5-6 hours research, 2-3 hours creating, all to be disappointed. Now think of that cost. 

What do you value your time at per hour? Just say it’s $80 an hour, at 9 hours of your time. That’s $720 that you have on that logo. 

Realization 

What you have to realize and embrace is you don’t have to know all the hows. Knowing how to do everything in a business is not practical. 

You may be thinking, but I can’t afford to use other resources. The issue with this is if you don’t, you have a real chance that your product or business will never take off and see the light of day.

So don’t ask yourself how do I do this, ask yourself who can do this. In order to proceed, you need to start asking different questions.

The Who Can Do This, Not The How Can I Do This

This is the pivotal question to your business success and with this course. 

The tasks you have to ask “how do I do this”, find the person “who can do this”. You can then continue with the items you can do and you be able to see your dream vision on the marketplace sooner than you thought. 

As with the title of this article, “How do I market my product”  – click here and you will find the WHO.

Opportunity Costs

With a business, you have to think about the Opportunity costs. Quite simply, Opportunity Cost is the benefit or the value of something that must be given up or acquired to achieve something else.

As above, you could spend 9-10 hours (probably more) creating your own logo. If we value your time at $80 an hour, that’s $720. 

If you had outsourced this, what else could you have done with those 9-10 hours? What tasks that you know how to perform could you have completed, thus bringing your vision closer to the marketplace? 

I Don’t Have Extra Cash To Outsource

Your now thinking, but I don’t have an additional $720 for a logo. You don’t need that much. Yes, there will be an associated cost, but with sites such as Fiverr available, you can have a professional logo made by experienced graphic designers for as little as $25. 

Step back and look at the opportunity costs. If you can, continue to work at your day job. Take the money from there and give to the “who can do this”.

If you think you are going to become the business owner who does everything, you will become overwhelmed and probably fail.

The quicker you complete the flagship steps of the One Funnel Away Course, the quicker your sales will start to come in for your product or service. 

You may say, well I have my product but I have no money to outsource. Step back, and look at the Opportunity costs. If you can, work at your day job and take the money from there and give to the who.

If you think you are going to become the business owner who does everything, you will become overwhelmed and probably fail.

Conclusion 

As the entrepreneur, the 30-day challenge will give you the strategy and framework in which you can take to make your business successful, but you have to go and find the whos of all the items you are unsure or lack the skills for.

Without this mindset, as you go through the course, you may get overwhelmed, you will put things aside and a 30 day course will suddenly take 90-120 days,  or even worse, you will never complete. 

The One Funnel Away 30 Day course will give you all the information you need to launch your product and get the answer to how do I market my product.

Commit to the 30 days, find your “whos,” and you will fulfill your vision. 

CLICK HERE AND SIGN UP FOR THE ONE FUNNEL AWAY CHALLENGE – MAKE YOUR VISION A REALITY

Good luck on your journey 

Disclaimer: There are affiliate links in this post, meaning, at no additional cost to you, I will be compensated if you click through and take action.