Learn the rules for creating effective copy and your audience will not be able to resist your offer. Using the correct words will have them reaching for their credit card faster than you can say Copywriting – Seven Rules For Creating Effective Copy.
It’s the Words That Sell
No matter how you promote your services, the words you deliver will determine if your audience clicks that call-to-action button.
If you promote with video, it is the script that you deliver to the camera. If it is via a website, social media, or a sales page, it’s your text you put on the screen. The words you use sell the product.
Stir Up The Emotion
Emotions sell. Humans crave certainty. We will do anything to avoid pain and gain pleasure. Provide stories of your pain points to your reader. Allow them to associate with the struggle you have had. Agitate on the issue, make them want to remove the pain or discomfort they feel right now.
Pain-Associating Questions:
- What will this cost you?
- Remember what this has cost you in the past?
- How is this affecting the people you love?
- What is it stopping you from doing?
Photo By Gino Crescoli
Provide The Pleasure
With the pain now coursing through your reader’s veins, your audience will now seek to remove that pain.
Explain your story, how your product has turned your pain into pleasure, how it has made your life easier or has broken down the barriers you have faced.
Make the product seem irresistible. Without acting now, your pain will remain. Leverage the emotions they are feeling at that moment.
Change for people is not a matter of ability; it is a matter of motivation. Show them that your product can provide the pleasure and satisfaction they need and it can do it now!
Pleasure Associating Questions
- What will you gain?
- If you change this now, how will your life be?
- What will it mean for the people you love?
- What will it give you?
Photo By Gino Crescoli
The Hook – Catch the audience attention
With a reported attention span of only eight seconds for the average online user, you need a catchy headline that will make the viewer want to stop and read your or watch your pitch.
Create a strong headline that intrigues and catches the eye of the visitor, for example :
“How Every Beginner Investor Can Find Great Stocks Consistently”
“How Any Beginner Investor Can Make Six Figures”
“Fast Ways To Find Great Stocks Consistently And Avoid Making High-risk Investments That Rarely Pay Off”
Use Scarcity
Scarcity implies there is a shortage of the product, that there is limited time to get it. Take a coupon for example. All have expiry dates. This makes you have to go and use them now.
Letting your potential customer know that this offer will expire in 2 days or that this price will increase very soon provides extra reason to buy the product or service now.
Conclusion
Creating effective copy with copywriting is an extensive process that can take years to master. However, if you can learn the basics, it can set you up to produce sales copy that your audience will relate to and will have them reaching for their credit card faster.
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