Who are the people you are trying to attract to your business, service, or product? Who is your dream client?
If you have not yet sat down and worked this out you could be missing out on growing your company or making the shift to sell more products.
The Wrong Client Experience
From my 20+ years as an engineer, I have come across many that I would describe as the wrong client. Through these years I have had the privilege of training young upcoming engineers, some of who I would describe as my dream client and some the wrong client.
The dream client is eager, craves information and is a joy to work with. They feed off your knowledge. You will find you give them 110% as training the dream client is very rewarding.
The wrong client, the trainee who is not really interested and is here solely for “a job,” is a different story. Training someone who has no spark for the role they are performing, no plan to get ahead can make you feel frustrated and empty inside.
The same is true for your online business. Market for your dream client and your sales will increase, market for the wrong client and you will become frustrated and tired.
Identify Your Dream Client
To identify your dream client, you need to delve deep.
-who your ideal customer is
-what are their likes and dislikes
-where are they congregating online
-what is their problem and pain points
Knowing as much as you can about your dream client will allow your promotion content to be much more effective, no matter what platform you use.
Knowing Your Dream Client
With any marketing promotion, you must remember that people buy through emotion. The product they buy serves to solve a solution to a problem they are having.
Understanding your dream client’s problems and their pain points allows you to market them a solution.
Questions You Should Answer
Creating your dream customer profile should include the list below. Once created, it will allow you to make the right content and provide those irresistible offers.
Q1/ What interests and hobbies do they have?
What do they enjoy? Know the sports do they play? What TV show/movie genres ( sci-fi, comedy, etc).
If your dream client follows sports, they will likely watch highlights on YouTube and video platforms. With this knowledge, you can create content for these platforms.
Q2/ Where do they congregate online. What forums, groups, social media etc.
Learning your dream client’s hangouts allows you to go deep into the pain points. Most groups and forums have users that are searching for help or information. Learn these pain points then you can provide the answer.
Q3/ What age group are you targeting.
Be specific about your age group. If you are targeting 25 to 60 years old, this may be too broad an age range. A 30-year-old is probably not going to have the same problems as a 55-year-old. Be specific, target 25 to 35, then create another dream client profile for the 35 to 60 age range.
Q4/ Relationship – do you want to target single or married males or females?
What appeals to women will not necessarily appeal to men, so again, be specific.
Q5/ Background
What job do they have, what is their annual income? Are they employed or self-employed?
Q6/ Demographic
Do they rent or have a mortgage? Do they live in an apartment or a house?
Q7/ Goals
What do they want to achieve, financially, professionally and personally?
Q8/ Challenges
What challenges do they face at work and personal?
Are they feed up with commuting, feed up working for someone else. Tired of being told what to do. Are they tired of not being listened to? Would they like to move to a bigger home, wish for a better car?
Q9/ Common Objections
What is holding them back? What is a common fear?
Work issues – do they wish to branch out alone but do not have the confidence or feel they have the experience. Do they have a product in mind they want to create but have no idea how to market?
Do they have a skill that they would like to utilise but have no idea where to start?
Collate Your Information
With all this information inputted, you can now see a clear outline of your dream client. This exercise will allow you to learn about their motivations, desires and fears. Allowing you to produce the perfect content for your dream customer.
Conclusion
Your dream client profile could be one of the most critical steps you take and is one 90% of marketers do not perform.
With this information to hand, you will know that the content you create will serve the audience you are trying to help.
If you have different dream customers, create multiple customer profiles.
Ultimately the information you provide is the key to traffic and sales. If you don’t know your dream customer your content does not always translate well to the user. Discovering your dream client’s profile will remove the guesswork.
Discovering your dream client is one of many resources you require to a be successful marketer. To discover more check out the
new Free Underground Traffic Secrets playbook.
Disclaimer: There are affiliate links in this post, meaning, at no additional cost to you, I will be compensated if you click through and take action.