How to promote my product is a question I see many times. You have worked tirelessly to create your product, but what do you do with it now? How do you promote it to the world? The answer, you need to set up a sales funnel and turn your idea into a business.
Let’s delve into the ins and outs of what is a Sales Funnel and traffic and how you can learn to create one within a few steps.
So What Is a Sales Funnel?
A sales funnel is a simple one-page website that provides all the information your target audience needs to be persuaded to purchase your product.
Unlike a website that has many distractions that can cause the visitor to stray from your offer, Sales Funnels are designed to direct the user to your product or service with no distractions.
Busy Website with Distractions
A Sales Funnel has only two options, click on your call to action ( buy your product or provide an email address) or leave the page.
Sales Funnel
Sales Funnel Strategy
To create a successful Sales Funnel, you have several items that need to be performed, below is a quick overview.
Step 1: Find Your Dream Customer – Create The Perfect Avatar.
Before you can promote your product, you need to discover your dream customer. You need to know who you are marketing to.
Grab a pen and paper and start to clearly detail the items listed below. The more you know about your dream customer, the easier and more targeted you can become with your promotion and funnel creation.
Clearly identify:
- The age group you are trying to attract
- If it’s a training product, what skill set are you aiming for, be it beginner, intermediate, or advance.
- Where does your dream customer congregate online ( social media platformed, Youtube, Forums, etc.)
- What pain points does your product or service solve?
- What is their background, job, hobbies, etc
For more detail on how to put together your dream client profile, please see my article below.
https://www.garyjhance.com/blog/dream-client-profile-understand-who-you-want-market-too/
Step 2: Create Engaging Content
To sell your product, you will need people to be interested in your product. The way to do this is to create content that will engage your dream customer.
If you have done step one correctly, you will have a detailed list of your dream clients’ likes, dislikes, pain points, and the challenges they are facing.
With this arsenal of knowledge, you can create targeted content that your dream customer will be searching for. Create content that will help them and answer their problems.
Depending on your preference, you can create blog posts, videos, or posts on social media.
For Facebook social media, please refer to my article for a detailed method of how to engage and market your product
https://www.garyjhance.com/blog/social-media-traffic-valuable-or-not/
Step 3: Traffic
Now, this is the most difficult for many people. How do I get traffic to my Sales Funnel?
The question isn’t how do I get traffic. The question should be, where is the conversation. Traffic is there. You need to step into it and provide the content that the people are asking for.
The easiest way to do this is to research areas where questions about your product are being asked, jump in there and provide them with answers, become an authority, and people will come to you.
Use Facebook and search groups on your niche, join these groups, and provide value. Do not sell. Provide value, you will soon find people will come to you, and you will be able to direct them to your product.
Use Google to find what people are searching relating to your niche, find what articles and content rank on page one, research the content and write a better article ( don’t copy ). Your mission is to make your article or content better than theirs.
Use long-tail keywords. Use Google keyword tool and search “how do I (your niche). From there, check the search volume and write or make a video for these words.
The above is all for organic traffic (free). If you want to go for paid advertising on Facebook, Youtube, and Google, etc., it can bring faster results, but it also can be expensive.
Create Your Sales Funnel
The basic structure of a Sales Funnels consists of:
The Hook
Have a catchy headline that makes your visitor immediately intrigued.
“How To Create Bullet-proof Financial And Personal Wealth So You Can Avoid Having To Work For Someone Else”
The Who
Who are you? Introduce yourself to the person who is visiting your Sales Funnel
The What?
WHAT do you have for me? Explain your product
The Why?
Explain why they need this product or service? What will it do for them? How will it remove their pain (all items are purchased to remove pain or fear. Even if it’s a simple item, the buyer always buys through emotion. “How will this make my life easier, will this save me time,” etc).
The How?
Provide a call to action of how they can get your product. What do they need to do, or where do I need to go to order/signup?
Track and Trial
Once you have your Sales Funnel set up, you need to track your visitors to determine how your Funnel is performing.
If you find you are getting a low buy-in rate or sign up, it will probably require you to tweak Who, What, Why, and How.
Conclusion
To promote your product Sales Funnel has been proven to be far more effective at sales than your standard website. The above is just a very general overview.
If you want a more in-depth look, I highly recommend you take part in the 30 days One Funnel Away Challenge. This training will allow you to take your product and have a Sales Funnel made and launched within 30 days.
I have personally taken part and can say the training is second to none.
For an in-depth review, check out myarticle here, or head straight over and sign up now.
CLICK HERE AND SIGN UP FOR THE ONE FUNNEL AWAY CHALLENGE – MAKE YOUR VISION A REALITY
Good luck on your journey
Disclaimer: There are affiliate links in this post, meaning, at no additional cost to you, I will be compensated if you click through and take action.