This is a question that I see regularly, is traffic from social media valuable or not?
The short answer is yes, but only if you acquire the right targeted traffic. If not, social media can provide some of the lowest converting, lowest quality traffic online.
Ranking Traffic Methods – How Valuable Is That Traffic
Social media can provide an abundance of sales if done correctly and through the correct procedure. But if you are aiming for organic traffic, you have to play the long game (it can take time and effort).
Image by Wolfgang Eckert from Pixabay
Social Media Users
What you have to remember is social media is used by people trying to escape their day. They want to watch funny videos of cats and snoop on their friends and family.
Social media is used to kill time by many. It’s like watching the TV and just losing yourself for a brief five to ten minutes.
So this means that the majority of social media traffic is not people actively looking to buy products.
Photo by Kojo Kwarteng on Unsplash
So How Do You Get Traffic?
The easiest way to get traffic is to make conversation.
Conversation equals sales.
The Set-Up for Organic Traffic
Your Facebook Profile
Your profile is your shop front. For people to come into your shop, you want to be welcoming and inviting.
Have a photo of your team or your own photo for your profile. You want people to have a connection, see that you are real.
Your personal Facebook profile is not just your profile. It is a landing page for your traffic.
Within your profile, include a hook, which will make the visitor want to click on. When they click, have a description and a call to action.
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Find Your Audience
With your niche, search Facebook and find 8-10 (more if possible) groups where your ideal customer will be.
Once you have joined these Groups, start engaging and interacting. You are not here to sell. You are here to help and provide value to the group.
Join in on the conversations and provide valuable content.
Again, you are not here to sell, so do not pitch to the group.
Your goal is to be value-based!
Content
Provide posts about your journey, what keeps you motivated and things you have learned along the way that will help them as well!
What If I Don’t Want My Friends To See My Posts?
Facebook allows you to manage the people who see your posts. Simply place your friends and family into a category and remove them from your work-related posts.
Building Trust and Relationships
Now you are in your niche groups and have been engaging and providing value; the group will become used to your participation.
Many will want to delve a little deeper and begin looking at your profile ( the one you set up at the beginning). They will see your welcoming photo and your call to action.
From here, they will provide organic traffic to your website, funnel or offer.
Friend Requests
You can start sending friend requests to these people to generate leads. 10-20 friend requests a day is good to go with, don’t overdo it or Facebook will block you! Also, take some time to go study their profile to get good leads.
Acceptance
Once your friend request is accepted, send them a simple message, again, no selling, just a note to say hello.
‘Hey (name), thanks for accepting my friend request its great to connect to you! Just saw you in the (your group’s name) group. I like connecting to like-minded people within the same niche. How are you doing?’
Remain Providing Value
Now you have this interaction (friend request), continue to add value. If you suddenly just start to pitch, your exchange will be terminated very quickly.
The more value you provide, the greater authority you become. People will come to you for advice; then you can pitch. The more value you give, the more money you make.
People Buy From People They Like or Trust
It’s that simple, “People buy from people they like or trust”.
To succeed with Facebook’s organic traffic, you have to provide value and trust. If you pitch your product before being asked, the traffic will just cease.
Conclusion
The above is the process of warming up your audience; take them from the cold zone to the hot zone.
Provide value, build trust and watch the magic happen.
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